Rating: | Price: $$$$ | Website
You’ve got to hand it to Iams, they have a heck of a marketing campaign. I’ve seen large displays for this food, showing a doctor (almost life size) and a bunch of vials showing just how balanced this food is. Of course the vials don’t really have the ingredients in them, but it’s still an interesting display. Unfortunately, they count on people not being educated, b/c they actually boast about having corn in this food. Corn is not easily digested, is a high source of food allergies, and isn’t a good nutritional choice for cats.
Not only that, but they’re using by-products as a prominent ingredient. No food that really seriously is putting that much thought into what they’re feeding the cats would put by-products in the food. At least give the cats a quality meat source, not beaks, heads and feet.
On the good side, chicken is the first ingredient and they do include fish oil for beneficial fatty acids. That’s about all, though. I can’t recommend this, especially for the very hefty price tag.
What’s good about this food….
Chicken is first, chicken meal later in ingredients, fish oil.
….and what’s not so good.
By-products are top protein source, lots of corn.
Chicken, Chicken By-Product Meal, Corn Meal, Corn Grits, Chicken Fat (preserved with mixed Tocopherols★★★★ Natural Vitamin E★★★ Antioxidant used as food preservative. preservative., a source of Vitamin E★★★ Antioxidant used as food preservative.), Dried Beet Pulp★ Sugar-filled fiber/filler, can lead to hyperactivity and diabetes. Can be addicting to some pets., Chicken Meal, Dried Egg Product★ Cheap source of protein, waste product of egg industry, free of shell., Natural Chicken Flavor, Fish Oil (preserved with mixed Tocopherols★★★★ Natural Vitamin E★★★ Antioxidant used as food preservative. preservative., a source of Vitamin E★★★ Antioxidant used as food preservative.), Sodium Bisulfate, Potassium Chloride★★★ Standard source of potassium, balances acid/alkaline levels., DL-Methionine★★★ Standard source of methionine, supports healthy skin and nails, liver activity and immune health., Vitamins (Vitamin E★★★ Antioxidant used as food preservative. Supplement, Vitamin A Acetate★★★ Standard source, needed for immune function., Niacin★★★ Standard source, promotes proper digestion, healthy skin and nerves., Ascorbic Acid★★ Vitamin C — this form can be harsher on stomach, anti-oxidant/immune stimulant, food preservative., Calcium Pantothenate★★★ Standard source of a B-complex vitamin B5, supports adrenal activity., Biotin★★★ Standard source to promote healthy skin and coat., Thiamine Mononitrate★★★ Standard source of B-1, effects nervous system and mental attitude. (source of vitamin B1), Pyridoxine Hydrochloride★★★ Standard source, immune stimulant, major factor in protein metabolism and red blood cell production. (source of vitamin B6), Vitamin B12 Supplement★★★ Standard source, involved in immune response., Vitamin D3★★★ Standard source, aids calcium and phosphorous in building bones and teeth. Supplement, Riboflavin★★★ Standard source of Vitamin B2, necessary to energy production, fat and carbohydrate metabolism. Supplement (source of vitamin B2), Inositol★★★ Standard source, non-vitamin B-Complex metabolizes blood fats., Folic Acid★★★ Standard source, needed for blood building and DNA synthesis.), Fructooligosaccharides★★★ Mostly used as gimmick, prebiotic to aid digestion., Brewers Dried Yeast★ Waste product (used for flavoring, protein, B-vitamins) which can become very toxic to the liver causes allergies and arthritis., Choline Chloride★★★ Standard source of choline, emulsifies fats., Salt★ Used to cover up rancid meat and fat, can cause kidney and heart disease, hypertension — used to encourage cats to drink, source of sodium chloride., Calcium Carbonate★★★ Standard source of calcium, promotes strong bones, teeth, cardiovascular health and skeletal strength, used as a buffer to acidic foods., Minerals (Zinc Oxide★★★ Standard source of zinc, protects against free radicals, essential to insulin formation and immune function., Manganese Sulfate★★★★ Manganese is necessary to development of strong bones and enzyme activators, enhances immune system., Copper Sulfate★★★ Standard source, aids in bone formation, iron absorption and protein metabolism., Potassium Iodide★★★ Standard source of potassium, balances acid/alkaline levels., Cobalt Carbonate★★★ Standard source of cobalt, improves use, needed for B12 synthesis.), L-Carnitine★★ Supplements poor meat source diets, a B-vitamin factor naturally found in meat, important in regulating fat metabolism., Rosemary Extract★★★★★ Natural preservative, concentrated..