💡 Ask yourself this… Would you feed a meat-eating obligate carnivore brewers rice, corn gluten meal, and wheat flour?
Nope, I thought not, but all that
goodness is in Purina Pro Plan SAVOR.
On the front of the bag you’ll find a bold claim – “Salmon is The #1 Ingredient” (or Chicken, or whatever). But it’s deceiving as the rice and corn can be in equal proportions, making it two parts filler to one part salmon. What’s worse is the salmon is wet weight, so once baked into a kibble will whittle down to about 30%. That means salmon in the final product will be pretty much insignificant 😕
We also see a “high protein” claim, but protein from rice and corn isn’t efficiently digested by a cat. It’s convenient for Purina though, as rice and corn allow them to make the food really cheaply. We call that profit first, as those ingredients aren’t for the health of your cat.
Ok, so there’s some fancy ingredients further down the list, but they’re standard vitamins and minerals which are required to make what is essentially a rice and corn product a “complete and balanced”
food product for a cat.
Salmon, Brewers Rice, Corn Gluten Meal, Poultry By-Product Meal, Dried Egg Product, Beef Fat Naturally Preserved With Mixed-Tocopherols, Wheat Flour, Soy Protein Concentrate, Fish Meal, Natural Liver Flavor, Inulin, Potassium Chloride, Phosphoric Acid, Salt, Added Color, Calcium Carbonate, Vitamins [Vitamin E Supplement, Niacin (Vitamin B-3), Vitamin A Supplement, Calcium Pantothenate (Vitamin B-5), Thiamine Mononitrate (Vitamin B-1), Riboflavin Supplement (Vitamin B-2), Vitamin B-12 Supplement, Pyridoxine Hydrochloride (Vitamin B-6), Folic Acid (Vitamin B-9), Vitamin D-3 Supplement, Biotin (Vitamin B-7), Menadione Sodium Bisulfite Complex (Vitamin K)], Minerals [Zinc Sulfate, Ferrous Sulfate, Manganese Sulfate, Copper Sulfate, Calcium Iodate, Sodium Selenite], L-Lysine Monohydrochloride, Taurine, Choline Chloride, Dried Bacillus Coagulans Fermentation Product, L-Ascorbyl-2-Polyphosphate (Vitamin C). S-4630.
- Purina sells worse products
- Lots of Rice
- Lots of Corn Gluten Meal
- Lots of fancy claims cunningly and deviously conjured up by the Purina marketing department