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Review:When we look at the ingredient list below, several things come out right away. First, there’s 4 fillers within the first 5 ingredients that give the cat basically nothing nutritionally. Next, the main meat product is a by-product, which means your cat is probably chowing down on intestines, feathers and beaks. Also, look at all those artificial colors at the end. Are those really necessary? Why would a cat really care how vibrant their food is?
Sure, you see salmon, chicken and beef listed, but they are very late in the ingredients and are also weighed before the dehydration process. This means the real protein content isn’t as great as it’s purported to be here.
The infamous “animal digest★ Rendered, by chemical and/or enzymatic process, non-descriptive animal tissues used for flavor.” makes an appearance later on in the ingredient list, making the perfect trifecta of crappy ingredients: Corn gluten meal, by-products, and animal digest★ Rendered, by chemical and/or enzymatic process, non-descriptive animal tissues used for flavor.. Bravo!
What’s good about this food….
Nothing to write about.
….and what’s not so good.
Far too many low-quality grains, low animal protein content, inclusion of wheat, animal digest★ Rendered, by chemical and/or enzymatic process, non-descriptive animal tissues used for flavor., by-products, salt★ Used to cover up rancid meat and fat, can cause kidney and heart disease, hypertension — used to encourage cats to drink, source of sodium chloride. is too high on list.
Whole ground corn, poultry by-product meal, corn gluten meal, soybean meal★★★ Dogs can not digest soybeans, can cause bloating or death. Good source of protein and fiber for cats., whole wheat, meat & bone meal, animal fat★ Non-descriptive source indicates 4-D fat chemically preserved, difficult to digest, potentially carcinogenic. (preserved with mixed tocopherols★★★★ Natural Vitamin E★★★ Antioxidant used as food preservative. preservative.), salmon, chicken, beef, animal digest★ Rendered, by chemical and/or enzymatic process, non-descriptive animal tissues used for flavor., salt★ Used to cover up rancid meat and fat, can cause kidney and heart disease, hypertension — used to encourage cats to drink, source of sodium chloride., phosphoric acid★ A sequestering agent for rendered animal fats — implies poor quality fats are used, source of phosphorous., choline chloride★★★ Standard source of choline, emulsifies fats., titanium dioxide★ Potentially carcinogenic artificial color used as white pigment., potassium chloride★★★ Standard source of potassium, balances acid/alkaline levels., vitamins (vitamin E★★★ Antioxidant used as food preservative. supplement, niacin★★★ Standard source, promotes proper digestion, healthy skin and nerves. supplement, d-calcium pantothenate★★★ Standard source of a B-complex vitamin B5, supports adrenal activity., thiamine mononitrate★★★ Standard source of B-1, effects nervous system and mental attitude., riboflavin★★★ Standard source of Vitamin B2, necessary to energy production, fat and carbohydrate metabolism. supplement, vitamin A supplement★★★ Standard source of A, vital to immune function, develops strong eyes and bones, lowers risk to cancer., pyridoxine hydrochloride★★★ Standard source, immune stimulant, major factor in protein metabolism and red blood cell production., menadione sodium bisulfite complex★★★ Standard source of Vitamin K activity, necessary for blood clotting, aids as anti-parasitic for intestinal worms., folic acid★★★ Standard source, needed for blood building and DNA synthesis., biotin★★★ Standard source to promote healthy skin and coat., vitamin B12 supplement★★★ Standard source, involved in immune response., vitamin D3★★★ Standard source, aids calcium and phosphorous in building bones and teeth. supplement), taurine★★★ Standard source, necessary for cats who are unable to manufacture taurine on their own, helps regulate nervous system, promotes thyroid and cardiovascular health. Some benefit to dogs., minerals (ferrous sulfate★★★ Standard source of iron, promotes oxygen-rich blood, immune support., zinc oxide★★★ Standard source of zinc, protects against free radicals, essential to insulin formation and immune function., manganous oxide★★★ Standard source, manganese is necessary to development of strong bones and enzyme activators, enhances immune system., copper sulfate★★★ Standard source, aids in bone formation, iron absorption and protein metabolism., calcium iodate★★★ Source of iodine, promotes strong bones, teeth, cardiovascular health and skeletal strength., sodium selenite★★★ Standard source of selenium, powerful anti-oxidant protects the body from free radicals and heavy metals, supports immune response.), red 40★ Artificial color, carcinogenic., yellow 5★ Artificial color, a salicylate which can be become deadly to cats with extended use., yellow 6★ Artificial color, potentially carcinogenic food colorant., potassium sorbate★★★ A mold and yeast inhibitor. Mineral-based mold prohibitor. (used as a preservative), BHA (used as a preservative), blue 1, rosemary extract★★★★★ Natural preservative, concentrated..